Credo Introduces Mom-And-Baby Category, Exclusively Launches Nessa Organics In The US

Credo Beauty is becoming more family-friendly. The clean beauty retailer has introduced a mom-and-baby category with the brands Hatch Mama, Weleda, Pipette, Zoe Organics and London-based Nessa Organics, which is making its...

Sexual Wellness Specialist Foria Secures Investment From Premium Cannabis Player Viola

Foria, a leading brand straddling clean beauty, sexual wellness and CBD, has secured investment from Viola, a premium cannabis product maker founded by former NBA star Al Harrington and his wife Michele.

Inside The Affiliate Marketing Playbooks Of Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: What has been your experience with affiliate links, and have you used a third-party facilitator for them?

This New Brand Believes Consumers Want Great Skincare And Openness About The Supply Chain Behind It

As transparency becomes not simply a descriptor, but an ethical pillar for indie beauty brands, Overt Skincare is making its commitment to it, ahem, overt. The new brand from IE Business School graduates Rory Semple and Giselle...

Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...