Sephora Gets Edgier In Fragrance With Niche Global Brands

With Kayali as the No. 1 fragrance brand at Sephora last year, the retailer appears to have learned its customers have a taste for international influences. Now, it’s pushing further in that direction by bringing in Borntostandout...

In A Noisy World, Founders Reprioritize Their Roles To Focus As Their Brands Grow

Six years into Three Ships Beauty, Connie Lo is shifting from a scrappy co-founder to a true co-CEO to help scale the skincare brand from $16 million in sales to $50 million over the next two to...

An Investor’s Perspective On Why Good Light Is Shutting Down

When a brand’s funding round is announced, venture capitalists are happy to chime in to hype its business. But when a brand closes, a development baked into the VC business model, they’re usually nowhere to be seen. If...

Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up

Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to...

Can Marc Jacobs Beauty’s Comeback Be More Than A Nostalgia Play?

Marc Jacobs Beauty is preparing for a comeback. After disappearing from shelves in 2021 following the end of its licensing partnership with LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo, Coty secured...