Five Strategies For Developing Beauty Products For Diverse Customer Bases

Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...

With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them

In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...

“Tired Of Being The Best-Kept Secret:” How Cult-Favorite Curly Hair Brand Inahsi Naturals Is Getting To The Next Level

For many beauty entrepreneurs, the beauty industry offers an escape valve from an industry or job that, for whatever reason, isn’t right for them. Prior to entering the beauty industry, Rhonda Marshall was a high school chemistry teacher,...

Booni Doon Seeks To Dispel The Myth That Sustainable Skincare Is Out Of Reach

In 2019, while Pooja Ganesan was working long hours as an investment banker on Wall Street, skincare became her go-to form of stress relief. Every Sunday, she would tend to her complexion as a form of self-care—and she...