10 Buzzworthy Brand Awareness Strategies Discussed At BeautyX Summit Demand Generation

It’s a tricky time for beauty marketing. Brands are trying to figure out what will give them the most exposure for their expense, where they can gain advantage on platforms they don’t control, whether they should test TikTok...

While Embracing Its Asian Roots, Malaysian Company B&B Labs Makes A Global Push

When Julius Lim took over his mother Ruby Siah’s company B&B Labs six years ago, he intended to switch things up. Instead of continuing to sell the Swiss-made skincare products B&B Labs was recognized for back then,...

A Trailblazer Of Socially-Conscious Beauty, LXMI Founder And CEO Leila Janah Passes Away At 37

Leila Janah, founder and CEO of skincare brand LXMI, passed away last Thursday due to complications from Epithelioid sarcoma, a rare soft tissue cancer. She was 37. Janah’s beauty business arose from her dedication to improving society....

Tower 28 Has Had A Hot Start. Here’s The Multipronged Marketing Approach That Helped It Take Off.

There were no fancy analytics or agencies when Tower 28, a clean beauty brand focused on consumers with sensitive skin, started its marketing push before launching in April last year. Founder Amy Liu and an intern scrolled...

CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too

If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...