Sponsored Content

KKT Consultants Founder Krupa Koestline Wants To Be Clean Beauty Brands’ Secret Weapon

Biologist and chemist Krupa Koestline spent years working for leading global beauty companies like Estée Lauder and Neutrogena. After seeing firsthand in the lab many ingredients she deemed potentially harmful going into the personal care products...
Core Concepts

Launching A Product Is Hard. These Are The Steps Brands Should Take To Do It Right

To Courtney Regan, director of global marketing and communications at Cosmetic Solutions, it can’t be emphasized enough that launching a product is the most pivotal milestone in a brand’s life cycle. “You’ve been through the product development...
Full Disclosure

KraveBeauty Is Challenging The Beauty Industry To Take On Hyperconsumerism

Last year, KraveBeauty launched zero products. The lack of releases wasn’t due to pandemic supply chain issues or the beauty equivalent of writer’s block on the part of the skincare brand’s founder Liah Yoo, the YouTuber-turned-entrepreneur....
Brand Report

After Launching At Sephora, Golde Introduces Its Ingestible Products To Mass-Market Shoppers In Target Stores

Last year, as Black Lives Matter protests spread globally in the wake of the killing of George Floyd and the beauty industry grappled with persistent discriminatory practices, engaged couple Trinity Mouzon Wofford’s and Issey Kobori’s ingestible brand
No Stupid Questions

Are Beauty Brands Getting The ROI They Want From Digital Advertising?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?