How COVID-19 Has Impacted Indie Beauty Brand Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?

Celebrity Makeup Artist Jamie Greenberg On Her Pandemic Pivots, Forthcoming Brand, Monthly Swag Bags And Plastic Surgery

Jamie Greenberg isn’t afraid to show herself on Instagram dancing to Missy Elliott even if it means she makes a fool of herself. In the often-rarefied world of celebrity makeup artistry, her openness about the regular stuff...

How Freck Overcame Jimmy Kimmel’s Jokes, A Kickstarter Campaign Flop And Bad Business Deal To Celebrate Quirky Beauty

On Nov. 18, 2015, Freck Yourself, a brand attempting to raise $215,000 on Kickstarter to manufacture a kit containing 72 self-adhesive stencils and an ink-filled rollerball that slid across them to create fake freckles, was mocked on “Jimmy...

Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?

Five Social Media Developments This Week That Had Nothing To Do With Twitter

The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve...