Bushbalm Expands Nationwide At Ulta Beauty, Embarks On First Fundraising Effort

Bushbalm is expanding across Ulta Beauty’s full complement of nearly 1,400 stores with four core products and adding placement in the beauty specialty retailer’s wellness selection in 800 stores.  The ingrown hair and...

CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today

The path to scale is as unique as a beauty brand itself. From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing...

“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability

Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...

You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.

Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....

Why Obayaty Is Confident It Will Succeed In A Men’s Makeup Category That’s Seen Countless Stumbles

Obayaty co-founders Pontus Frankenstein, creative director of Frankenstein Studio, Max Martin, a songwriter who’s penned hits for the likes of Celine Dion, Backstreet Boys, Taylor Swift, Ariana Grande, Usher, Coldplay and the Weeknd, longtime marketing...