How Indie Beauty Brands Are Supporting Black Lives Matter And Other Organizations Working To End Police Brutality

Many indie beauty brands have taken to social media to express solidarity with the protestors demanding justice for George Floyd and an end to police brutality. Now, a growing number of them are putting money where their posts...

How COVID-19 Has Impacted Indie Beauty Brand Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?

Celebrity Makeup Artist Jamie Greenberg On Her Pandemic Pivots, Forthcoming Brand, Monthly Swag Bags And Plastic Surgery

Jamie Greenberg isn’t afraid to show herself on Instagram dancing to Missy Elliott even if it means she makes a fool of herself. In the often-rarefied world of celebrity makeup artistry, her openness about the regular stuff...

How Freck Overcame Jimmy Kimmel’s Jokes, A Kickstarter Campaign Flop And Bad Business Deal To Celebrate Quirky Beauty

On Nov. 18, 2015, Freck Yourself, a brand attempting to raise $215,000 on Kickstarter to manufacture a kit containing 72 self-adhesive stencils and an ink-filled rollerball that slid across them to create fake freckles, was mocked on “Jimmy...

Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?