Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...

Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Under The Stewardship Of Beauty Industry Veteran Conny Wittke, Superzero Is Upscaling Zero-Waste Haircare

Superzero is out to be the Tesla of plastic-free haircare bars. “If we’re right, the bar will become the next bottle,” says Gurval Caer, former vice chair and CMO of digital agency Wunderman and co-founder of messaging...

This New Skincare Brand Is Like Your Personal Mental Health Coach

“I’ve always been a person that’s consistently trying to work on myself, trying to better myself,” says Marley Marl, a deejay and artist captured by director Julia Ngeow in Selfmade’s video featuring three members of...

Beauty Brand Founders On The Power Of Product Bundles

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Have bundles been successful for you? Why or why not?