Brand Report

Six Steps Athr Beauty Is Taking To Scale Its Business

Tiila Abbitt took out a second mortgage on her house to start her brand Athr Beauty with $100,000 in 2018. She had a hunch makeup would be the next category transformed by the clean beauty movement, but...
Beneath the Surface

An Autopsy Of Rodin Olio Lusso And The Challenges Conglomerates Face Taking Over Small Brands

From 2014 to 2016, Estée Lauder Cos. Inc. acquired seven brands—Rodin Olio Lusso, Becca Cosmetics, Too Faced, Editions de Parfums Frédéric Malle, By Kilian, Le Labo and GlamGlow—and boosted the size of its minority stake in an eighth,...
Trends

What Consumers Are Searching For When It Comes To Sustainable Beauty

If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s...
Retail Report

Concept Store Project Gaia NYC Opens In Manhattan, Partners With C.O. Bigelow

What will New York City retail be like after the pandemic? Project Gaia NYC wants to be the blueprint. The new initiative from Shriya Bisht Misra and Danielle...
Brand Report

From The Minds Behind Starface, Plus Greens The Shower With Waterless Body Wash Sheets And Dissolvable Packaging

Entrepreneurs often run away from the steep challenge of trying to persuade consumers to make a major behavior change. Julie Schott, Cathryn Woodruff and Brian Bordainick run toward it. With their brand Starface, co-founders Schott and Bordainick...