“A Huge Step For Representation”: Botanika Beauty Breaks Into The Haircare Assortment At Walmart And Target

Ada Rojas demands that the beauty industry include Afro-Latinas like her—and she isn’t one to sit on the sidelines if it doesn’t. In 2009, about a year before Instagram started, Rojas, a first-generation Dominican-American, entered the beauty blogosphere...

This Vibrant New Natural Deodorant Brand Is Confident About Taking On Antiperspirant

Mel Lewis is always pushing further. After not being able to find a natural deodorant that held up to her grueling training for a 100-kilometer endurance event, she released the brand Kiriwai in 2018. Then, after natural...

As Supplement Sales Rise, Natural Stress Support Brand R3set Launches Nationwide At Target And CVS

R3set is out to be as synonymous with stress management as Advil is with pain relief—and it’s taking a big step toward getting there with launches at Target and CVS this month and next. During an exceedingly...

YouTuber Christen Dominique’s Brand Enters Nordstrom And Launches Glow Enhancer Skin Gloss

Beauty influencer Christen Dominique isn’t afraid to reveal skin issues in her makeup tutorials. “I always like to start with a fresh face to show the thorough steps and tips to a beauty routine. I have hereditary...

IBE Berlin 2020 Was Cancelled, But You Shouldn’t Miss These Products From It That Make Staying At Home Better

Due to the growing COVID-19 health crisis, Indie Beauty Media Group co-founders Nader Naeymi-Rad and Jillian Wright made the very difficult decision last month to cancel the second Indie Beauty Expo Berlin that would’ve taken place from...