New DTC Brand Jane Makes CBD Products Fun

CBD doesn’t have to be super serious. New direct-to-consumer brand Jane is injecting levity into the cannabis wellness and beauty segment with a namesake fictional character that sunbathes, dances, parties, chills out and reels off catchy one-liners...

New Eco-Conscious British Brand Kind2 Is Reinventing The Shampoo Bar

Sue Campbell, a former managing director at Asian arm of professional search firm Korn Ferry, didn’t set out to launch a haircare brand. She wanted to develop a plastic-free product that would be used frequently to do her...

How To Throw A Successful Launch Event For Less Than $1K

I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...

Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger

Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...

How Indie Beauty Brand Founders Would Like To Change Black Friday

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?