Brand Report

Camille Rose Responds To Customer Demand By Launching At Ulta Beauty

Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...
No Stupid Questions

DTC Versus Wholesale: Where Beauty Brands Are Really Selling

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?
Brand Report

Luxury Intimate Was Ahead Of Its Time. Now, The World Is Ready And So Is The Brand

Intimate care products aren’t exactly ubiquitous in 2021, but it’s definitely much easier for consumers to find a vulva serum or arousal booster today than it was five years ago, when Slovenia-based brand Luxury...
Beneath the Surface

Sun Protection Brands View Gwyneth Paltrow’s Spotty Sunscreen Application Going Viral As A Teaching Moment

Gwyneth Paltrow recently came under fire for something unrelated to exploding vagina-themed candles or unsubstantiated claims about yoni eggs.  Last week, after Vogue posted a video of the Goop founder and actress sharing...
Brand Report

This New Ultra-Luxe Haircare Brand Swears Sustainability Doesn’t Require Sacrifice

Sabrina Szinay, a third-generation hairdresser whose advertising and red carpet curriculum vitae includes celebrities and brands Winona Ryder, Felicity Jones, Anya Taylor, Chanel, Chloe, Louis Vuitton and Hermes, has tried almost every haircare brand imaginable. When it comes...