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22 Bold Indie Beauty Predictions For 2021
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Asian American Beauty Brand Founders On The Ethics Of Selling Gua Sha
In its Instagram Stories last week, beauty industry watchdog Estée Laundry highlighted claims that skincare brand Wabi-Sabi Botanicals hasn’t been crediting the origins of its name—it comes from the Japanese concept of accepting imperfection that’s grounded...

Beauty Entrepreneurs And Executives Share Advice From Women Who Inspire Them
To mark International Women’s Day, we asked 49 brand founders and executives to identify women who are an inspiration to them and answer the following question: What great advice did they impart to you?

New Brand OffCourt Offers Sophisticated Body Sprays For Active Guys Upgrading From Axe
When you’re putting out a body spray, the comparisons to Axe are unavoidable. Bani Bahari and Jonathan Lawrence, the married co-founders of OffCourt, a new men’s personal care brand starting with the combo cologne-deodorant product, aren’t running...

Standard Dose And Olika Backer LB Equity Expands Consumer Sector Reach With Defunkify Investment
Lucas Brand Equity has made its first foray into the fabric care sector with an investment in eco-friendly detergent specialist Defunkify. LBE led a series A round with participation...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon
In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...