DTC Marketplace Italic Enters The Beauty Category To Increase Purchase Frequency And Basket Size

Would you buy skincare with ingredients from the supplier that serves La Prairie, Chanel and La Mer at a fraction of the department store brands’ prices? Italic is betting on it. The online shopping destination carrying everything...

How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update

In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...

Moea Brings The Story Of Hawaii To The Shelves Of Target Stores In The State

Moea co-founders Kina Ahsing and Noella Callejo were friends long before they were business partners. “Kina and I have known each other since we were little, little kids,” says Callejo. “We were both born and raised in...

“Self-Love In A Bottle”: How Moisture Love Makes An Emotional Connection With Its Customers

Moisture Love had its best year ever in 2020. The brand, which launched in 2017 and...

Two Cocokind Alumni Kick Off Sustainable Brand Engine Veriant With Melatonin-Driven Mella

Cocokind alumni Hana Holecko and Gil Seok are building a new type of brand engine. Starting with melatonin-centered personal care and wellness brand Mella, Veriant is erecting what it describes as “problem-solving brands” focused on...