VC-Backed Supplement Brand Bird&Be Aims To Make Fertility Products More Inclusive And Accessible

Breanna Hughes and Samantha Diamond, co-founders of new direct-to-consumer fertility health company Bird&Be, know firsthand how harrowing, frustrating, confusing, time-consuming and expensive the fertility journey can be—and they’re dedicated to bettering...

How Ultra Violette Became A Sunscreen Sensation Without Selling In The US

Americans, this article will disappoint you. Ultra Violette, the most sought-after sun protection brand to come out of Australia in recent memory, doesn’t have any immediate plans to sell in the United States. Federal UV filter regulations...

Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar

Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...

Beauty Independent Unveils 2021 Beacon Awards Nominees

The 2021 Beacon Awards is shining a light on 116 outstanding nominees across 24 categories in beauty, wellness and personal care. For the second annual beauty awards programs spearheaded by Beauty Independent, the publication...

Is $161 Too Much For An Eyeshadow Palette?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price...