“Beautycounter Meets Ellevest”: Troupe Aims To Modernize The Direct-Sales Model By Using It To Encourage Retirement Savings

Troupe Beauty wants to breathe new life into classic products and the direct-sales business model. Launching next month, the company is beginning with face, body and hair multitasker Utility Balm and building a network of sellers it...

Luxury Brand Furtuna Skin Carefully Crafts Clean Skincare With Ingredients From Sicily

As the clean beauty market expands, so does the niche of farm-to-face brands. The latest to the niche arrives this month with the launch of Furtuna Skin, a brand developed by Californians, but rooted in Italy. Similar...

New Store AfterBeauty Moves Into The Millennial-Centered Beauty Retail Void Sephora Has Left In London

Judging by AfterBeauty, millennials don’t like their beauty shopping subtle. The London retailer aimed squarely at the sub-40 set has illuminated areas for snapping selfies, an elevator stuffed with teddy bears, 10-minute facials and at least four...

Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

Even in a beauty industry nodding toward transparency, talking about money is taboo. Jeffree Star has broken that taboo big time. Leading up to the super influencer and brand founder’s collaboration with comedian and YouTuber Shane Dawson, the...

The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...