Another DTC Darling Goes The Brick And Mortar Route As Winky Lux Enters Target

Direct-to-consumer brands continue to turn to traditional retailers to fuel further growth. The latest digitally-native brand to adopt this hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1,...

Sephora Partners With Prima On Product Launch And New CBD Standard

When Sephora chief merchandising officer Artemis Patrick spoke at BeautyX Retail Summit last May, she was positive about CBD’s outlook and its place in beauty. Sharing CBD was “doing well” at...

Playing Hardball: How Indie Beauty Brands Negotiate Wholesale Contracts On Their Terms

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an aspect of a wholesale contract you negotiated hard on, and how did it go?

Anne Beal, The 57-Year-Old Black Founder Of Skincare Brand AbsoluteJOI, Wants To Change The Face Of Clean Beauty

Like most of the women in her family, physician Anne Beal suffers from extremely touchy skin. Fearing irritation from fragrances and dyes, she avoided buying beauty products off the shelf to put on her face. Instead, Beal would...

Masami Powers Premium Clean Haircare Products With Nutrient-Packed Japanese Seaweed

After more than a quarter century as an advertising executive at companies such as McCann Erickson, BBDO, Ogilvy & Mather and J. Walter Thompson, it takes a lot to impress Lynn Power. But when James Hammett, a longtime...