From The Minds Behind Starface, Plus Greens The Shower With Waterless Body Wash Sheets And Dissolvable Packaging

Entrepreneurs often run away from the steep challenge of trying to persuade consumers to make a major behavior change. Julie Schott, Cathryn Woodruff and Brian Bordainick run toward it. With their brand Starface, co-founders Schott and Bordainick...

Vegamour Receives $80M Minority Growth Investment From General Atlantic

General Atlantic is showing it’s bullish on the power of plant ingredients to promote hair growth with an $80 million investment in Vegamour. The direct-to-consumer clean and vegan haircare, lash and brow brand joins the beauty...

Camille Rose Responds To Customer Demand By Launching At Ulta Beauty

Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...

DTC Versus Wholesale: Where Beauty Brands Are Really Selling

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?

How Beauty Unicorns Are Made

In the wake of big beauty transactions such as Puig’s reported $1 billion acquisition of Charlotte Tilbury and Shiseido’s $845 million pickup of Drunk Elephant, speculation is rampant in the industry about the brands that might...