HUE’s Highly Considered Approach To Addressing Hyperpigmentation

After suffering from acne and subsequent hyperpigmentation for four years and spending nearly $11,500 on treatments for them, Hani Hassan decided to dig into why nothing she tried was working. A medical student at King’s College London at...

Kayo’s Christine Bullock On How Tough It Is For A Small Brand Up Against Competitors With Big Marketing Budgets

A longtime fitness authority, Christine Bullock realized over a decade ago that her clients, who were spending thousands on exercise and nutrition programs to improve and maintain their bodies, would pay a premium for beauty products...

Bushbalm Expands Nationwide At Ulta Beauty, Embarks On First Fundraising Effort

Bushbalm is expanding across Ulta Beauty’s full complement of nearly 1,400 stores with four core products and adding placement in the beauty specialty retailer’s wellness selection in 800 stores.  The ingrown hair and...

CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today

The path to scale is as unique as a beauty brand itself. From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing...

“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability

Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...