Former Lawyer Caroline Levy Comes Out Of Retirement To Launch Wine-Inspired Skincare Brand Zinda Beauty

Long before the coronavirus, former lawyer Caroline Levy was enjoying retirement by taking trips to wine country in the South of France. On one trip to the Rhone region, she discovered a face cream made at a vineyard....

What’s It Going To Take To Turn Around The Makeup Category?

The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...

Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...

Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Under The Stewardship Of Beauty Industry Veteran Conny Wittke, Superzero Is Upscaling Zero-Waste Haircare

Superzero is out to be the Tesla of plastic-free haircare bars. “If we’re right, the bar will become the next bottle,” says Gurval Caer, former vice chair and CMO of digital agency Wunderman and co-founder of messaging...