Are Beauty Brands Getting The ROI They Want From Digital Advertising?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?

Digital Destination Well Defined Wants To Help The Wellness Industry Take Better Care Of Itself

The protracted pandemic has caused even marginally wellness-minded consumers to dive deep into the vast concept looking for support from supplements to boost immunity and face yoga to relieve jaw tension caused by stress-induced clenching. Ironically,...

Move Over Skincare. Incubators Look To Other Categories To Grow Their Portfolios

Skincare, you’ve had a good run. As beauty incubators and investors eye the product landscape, they single out masstige body care, supplements and prestige haircare as big opportunities in 2021. During Beauty Independent’s In Conversation webinar last Wednesday,...

How Joanna Ryglewicz Went From Distributing Embryolisse To Starting Her Brand Oio Lab

Joanna Ryglewicz practiced law for a decade prior to becoming the Polish distributor for Embryolisse, the French dermatologist-spawned skincare brand that makes makeup artists swoon the world over. Although anyone with an IMDB profile feels qualified to enter...

Biossance Parent Company Amyris Acquires Clean Skincare Brand Terasana To Move Into Cannabis Beauty

In its first consumer brand acquisition, biotechnology firm Amyris Inc. has picked up natural skincare brand Terasana with the goal of pushing it into the cannabis beauty market. Terms of the transaction weren’t disclosed. Amyris’s purchase...