Hero Cosmetics Co-Founder Ju Rhyu Shares Lessons Learned From Her Brand’s First Capital Raise

Ju Rhyu, who recently closed her acne car brand Hero Cosmetics’ first round of funding, wants other founders to know the rumors about fundraising are absolutely true. “I had heard often that, ‘Fundraising is...

Dermasuri Launches Products Inspired By Middle Eastern And Japanese Exfoliation Rituals At Target

As retailers in the United States diversify their vendor repertoires, beauty assortments are increasingly stocked with products reflecting global influences brought to the country by immigrants. In the latest example, Target has launched Dermasuri, a brand inspired...

Money Issues: Indie Beauty Entrepreneurs Discuss The Pros And Cons Of External Funding

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: Do you have outside investment or plans to secure it?

Why Apple Rose Beauty Founder Kristy Alexander Almost Closed Her Brand—And Decided Not To

On Jan. 5, Kristy Alexander sent an emotional email to customers of her skincare brand Apple Rose Beauty sharing that she almost closed it last year. “I was working so hard just to stay in place, not...

New Year, New Beauty: Seven Brand Launches We’re Excited For

After a period in which direct-to-consumer brands fell out of favor, digitally native companies came back with a vengeance in 2020 as the pandemic pushed shopping to screens. This year, it appears the DTC parade isn’t slowing down,...