Fifth & Root, A New CBD Brand Centered On Cannabis Science, Enters Anthropologie

Motocross rider-cosmetic chemist-cannabis beauty entrepreneur is a highly unusual multi-hyphenate, but it makes perfect sense in Vanessa Florentino’s case. The founder of new cannabis beauty brand Fifth & Root’s early encounters with plant-centered topical formulas were during...

Six Tips On Growing A Beauty Business From Rose Inc.’s Rosie Huntington-Whiteley And Sunnies Face’s Georgina Wilson

British model Rosie Huntington-Whiteley is a recognizable face in fashion through campaigns for brands such as Burberry, Victoria’s Secret and Ugg in a career spanning some 16 years. When it comes to being a beauty entrepreneur at the...

How Indie Beauty Brands Are Using Video To Maximize Their Marketing Reach

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Do you use video to market your brand?

Hair Loss Treatment Brand Vegamour Soups Up Its Bestselling Formulas With CBD

Brow, lash and hair growth specialist Vegamour is expanding on its plant-based formulations with beauty’s favorite leafy ingredient CBD. The brand’s new GRO+ Advanced range contains Brow Serum, Lash Serum, Hair Serum...

Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....