Repurpose Global Acquires Bluebird To Expand B2B Sustainability Services

Repurpose Global has acquired Bluebird to extend its offerings for companies looking to take sustainability action. Founded in 2016 by Svanika Balasubramanian, Aditya Siroya and Peter Wang Hjemdahl, Repurpose Global has worked with over 300 brands...

Beauty Investors Say Drunk Elephant’s Exit Playbook Is Dead

The path to beauty brand exits today is paved very differently than it was five years ago when Shiseido snapped up Drunk Elephant for $845 million, an amount equal to over 7X revenues.  “People...

Serial Beauty Entrepreneur Jennifer Yen Launches Scalp Care Brand Jooy

Jennifer Yen, founder of skincare and makeup brands Pūrlisse and

Comprehensive Branding Strategies That Break Through Beauty Industry Noise

Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....

Private Equity Firm West Lane Capital Partners Acquires Mented Cosmetics

West Lane Capital Partners is diving deeper into beauty by acquiring Mented Cosmetics. Terms of the deal weren’t disclosed. It marks West Lane’s second beauty transaction this year. Earlier this month, the...