In Its First Acquisition, E.l.f. Beauty Picks Up W3ll People To Expand Into Clean Beauty

E.l.f. Beauty has extended into clean cosmetics with the acquisition—the company’s first—of W3ll People for $27 million in cash. With the deal, the mass makeup specialist is picking up a prominent name in a better-for-you segment that’s...

Meet The Feminine Care Segment’s New Television Star

Since it began airing three weeks ago, Target’s commercial starring entrepreneur Beatrice Dixon has appeared during the Super Bowl, Academy Awards, “The Bachelor” and “The Tonight Show Starting Jimmy Fallon.” However, The Honey Pot Company founder and...

Rozes Beauty Encourages Consumers To Drink Their Way To Good Skin

After finishing college, Miranda Li found herself with a problem common to recent graduates: She was struggling to find a job she was passionate about. The fact that Li was a Canadian citizen living in the United States...

This Luxury Skincare Line Created By A Nobel Prize Winner Is Breaking Into Net-A-Porter’s Beauty Selection

Move over dermatologists. With consumers digging deeper into ingredients, there’s rising interest in skincare from founders with different advanced degrees: scientists. Dermatologists might know a lot about treating skin, but scientists create the formulas. Among the skincare brands...

New Skincare Brand Hyper Skin Hyper-Targets Hyperpigmentation Starting With A Supercharged Vitamin C Serum

When Desiree Verdejo owned Harlem beauty boutique Vivrant Beauty from 2015 to 2018, she was surrounded by hundreds of skincare products. Despite having them at her disposal, she couldn’t find a formula that adequately addressed the hormonal pimples...