New Eco-Conscious British Brand Kind2 Is Reinventing The Shampoo Bar

Sue Campbell, a former managing director at Asian arm of professional search firm Korn Ferry, didn’t set out to launch a haircare brand. She wanted to develop a plastic-free product that would be used frequently to do her...

Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger

Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...

How Indie Beauty Brand Founders Would Like To Change Black Friday

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?

Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020

Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....

How Indie Beauty Brands Handle Price Adjustments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...