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No Stupid Questions How Should The Beauty Industry Interpret And Respond To Valisure's Latest Benzene Findings?
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Wellness For Quitters: Brands Are Modernizing Products That Help You Kick A Habit
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With New Masstige Brand Remedy, Popular TikTok Derm Muneeb Shah Tackles His Followers’ Common Skincare Concerns
TikTok-famous dermatologist Muneeb Shah, known as DermDoctor on the platform, is adding founder to his resume with the launch of masstige skincare brand Remedy. The brand, which focuses on effective treatments for frequent...
James Harden-Backed DTC Brand Beard Club Launches At Target
Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...
Meet The Only Skincare Brand Whole Foods Is Adding To Its Assortment Now
At least in Whole Body, Luma & Leaf is trying to help put Whole Foods Market’s “whole paycheck” reputation to rest. The masstige clean beauty brand is rolling out nationwide at the Amazon-owned...
New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents
When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...
6 Beauty Brands Launching At Sephora
Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster. At Beauty Independent, we’ve chronicled several of the...