CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too

If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...

Why Oui Shave Has Become Oui The People

Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...

Ben Bennett’s New Incubator And Investment Firm The Center Aims To Prime Emerging Beauty Brands For Lucrative Exits

If you’re hunting for future Drunk Elephants, Ben Bennett’s someone to watch. The product developer and beauty trend soothsayer has started incubator and investment firm The Center to create and nurture brands he hopes will end up in...

After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business

When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...

Influencers On What Makes A Beauty Brand Appealing To Work With

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn you off from working with them?