“The Band-Aid Of Hair Fragrances”: This New Brand Wants To Make A Niche Product Not So Niche

As she considered developing a beauty product, Eat. Sweat. Undress. founder Alexia P. Hammonds asked herself a question that’s been asked by countless beauty entrepreneurs: “Coming out of the gate with a limited budget, how am I...

Violet Grey Prepares To Launch Its Own Products, Hires Former Vogue Beauty Director Sarah Brown For Key Role

One of beauty’s most luxurious retailers is preparing for post-pandemic power moves. As reported by Business of Fashion, Violet Grey has appointed former Vogue beauty director Sarah Brown...

Five Strategies For Developing Beauty Products For Diverse Customer Bases

Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...

With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them

In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...