Embody Joins The Ingestible Beauty Craze With A Retinol Gummy That Sold Out In Three Weeks

Before Embody launched Retinol Gummy on June 21, it had already sold 1,000 units of the ingestible vegan beauty product. The brand quickly restocked and sold an additional 1,500 units in the three weeks following the supplement’s...

L Catterton Invests $150M In Product Personalization Leader Function Of Beauty

L Catterton is powering personalization with a $150 million minority strategic growth investment in Function of Beauty, a direct-to-consumer leader in tailoring haircare, skincare and body care formulas to individual consumers. The series B capital puts...

Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations

The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...

Sexual Wellness Specialist High On Love Launches THC Line, Creates Joint Venture

High on Love’s business is blazing.  The 2-year-old sexual wellness cannabis brand has inked a deal with Rose LifeScience, a cannabis producer and distributor backed by larger cannabis company

Successful Customer Retention Tactics For Indie Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?