Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product

When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...

How Verishop Is Building Its Beauty Assortment For Millennial And Gen Z Shoppers Changed By The Pandemic

Verishop launched in July of last year with an ambitious plan to do for vendors and online shoppers what Amazon hasn’t: be a source of quality brand information, curation and discovery. In the little over a year...

Steps Beauty Brands Are Taking To Become More Sustainable

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...

Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation

Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...

Social Media Networks Rolled Out Several New Features This Week

Competition in the social media business is fiercer than ever. Entrenched players are making tweaks to gain user attention while upstarts are encroaching on their territory. One of the newer contenders in the social media space is...