Tribe Dynamics’ Beauty Forecast For 2021

It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

This New Skincare Brand Is Like Your Personal Mental Health Coach

“I’ve always been a person that’s consistently trying to work on myself, trying to better myself,” says Marley Marl, a deejay and artist captured by director Julia Ngeow in Selfmade’s video featuring three members of...

Beauty Brand Founders On The Power Of Product Bundles

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Have bundles been successful for you? Why or why not?

Five More New Beauty Brands To Put On Your Radar

A growing number of beauty acquirers and backers are looking past the makeup category’s current struggles to a rebound. Forma Brands recently scooped up Lipstick Queen, The Center purchased Make Beauty, and Stage 1 Fund invested...

Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product

When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...