With Nail Salons Shuttered, Consumers Are Taking Mani Matters Into Their Own Hands

As lockdowns drag on, even the finest gel manicure is showing wear. But many consumers have decided to not let their nails go into complete hibernation. They’re taking matters into their own hands and snapping up merchandise for...

Streaming Shopping Platform Talkshoplive Seizes The At-Home Moment To Showcase Small Businesses

With stores closed, at-home shopping concepts are drawing consumers who’ve never considered buying from them before. At streaming e-commerce startup Talkshoplive, usage was up 50% last week, and it’s anticipated to double this month. In addition, the...

Busy Bee: Beekeeper’s Naturals Sees Sales Spike, Launches Product Amid COVID-19

It’s not business as usual for any company right now. While most have been hit hard by the economic slump caused by the coronavirus pandemic, some are well-situated to respond to consumers’ needs during the crisis. 

BioClarity Pushes Forward With New Sunscreens To Diversify Its Assortment

Debuting merchandise during a global crisis is a risky move both from a sales and public relations perspective, but that’s not deterring clean and (literally) green skincare brand BioClarity from launching two products. The brand spent two...

As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands

Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...