Here’s What Indie Beauty Brands Should Be Thinking About Before Making A Quarantine-Timed Jump Onto TikTok

Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...

“We Like Our Potions Potent”: How Fat And The Moon Elevates Herbalism And Fights The Patriarchy

Herbalist and artist Rachel Budde refers to her plant-driven brand Fat and the Moon and the people behind it as “the coven.” Eight years ago, when the brand started, it certainly seemed like it would take a...

Law Firms Assist Small Businesses In Sorting Through Stimulus Bill Benefits

As part of the $2 trillion federal stimulus package signed into law Friday by President Donald Trump, around $350 billion is slated for forgivable loans to small businesses. For small business owners, figuring out...

Eco-Friendly Toilet Paper Startups Have Drawn More Customers Than Ever Before. Can They Keep Them?

There are numerous people squeezing toilet paper from brands other than Charmin today. With pandemic-stoked panic buying depleting toilet paper stocks from market leaders Georgia-Pacific, Kimberly Clark and Procter & Gamble, parent company of Charmin, consumers scoured the...

What Indie Beauty Brands Can Do To Support Retailers Reeling From Store Shutdowns

With a large portion of storefronts shuttered across the country, the retail business is being slammed by the fight against COVID-19. In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 12 retailers: What...