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Brand Report

Avoila Strives To Convert Consumers To Clean Beauty With Avocado Oil-Driven Skincare

...a social media perspective, Avoila is zeroing in on Instagram. Avoila has launched with a single certified organic stockkeepuing unit, $72 Nourishing Face Oil, which combines avocado oil with camellia...
No Stupid Questions

Work-Life Imbalance: How Beauty Entrepreneurs Are Juggling Childcare And Running Their Businesses

On top of the tough job running a brand, shelter-in-place orders increasing around the world to stem the spread of COVID-19 are forcing beauty entrepreneurs to handle childcare and education...
No Stupid Questions

Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and...
No Stupid Questions

The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19...
No Stupid Questions

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking...
No Stupid Questions

Mail Flawed: How USPS Changes Have Affected Indie Beauty Brands

The United States Postal Service has been embroiled in a controversy over cost-cutting measures pursued by Postmaster General Louis DeJoy, who said on Tuesday he’s reversing some of them, including...