What Indie Beauty Brand Founders Think Of Ulta’s New Conscious Beauty Initiative

Last week, Ulta Beauty revealed a Conscious Beauty program certifying brands in five areas: clean ingredients, cruelty-free testing, vegan formulations, sustainable packaging and positive impact. Preceded by clean beauty retailers...

In 2020, Programs To Support BIPOC Brands Proliferated. What Should Be Done Now?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 36 brand founders and executives: Following Black Lives Matter protests in 2020, retailers and brands...

What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch...

Successful Customer Retention Tactics For Indie Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?...

How Beauty Brands End Retail Relationships Without Burning Bridges

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 13 brand founders and executives: What do you do when you want to pull...

Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty...