Influencer Marketing Trenches alt="" />
No Stupid Questions

Tales From The Influencer Marketing Trenches

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?...
Influencer Brand Bubble Popped? alt="" />
No Stupid Questions

Has The Beauty Influencer Brand Bubble Popped?

For influencers looking to get into beauty, 2023 couldn’t have started less auspiciously. Forma Brands, an incubator with brands connected to influencers and celebrities the likes of Jaclyn Hill and...
Influencer Relationships alt="" />
No Stupid Questions

How Indie Beauty Brand Founders Cultivate Influencer Relationships

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 founders and executives: What have your experiences working with influencers been like?...
No Stupid Questions

Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch

After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO...
No Stupid Questions

The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do...
Influencers alt="" />
No Stupid Questions

An Inside Look At Indie Beauty Brands’ Experiences Working With Influencers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s an experience you’ve had working with influencers?...