The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do...

So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do...

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

...executives: Is there something beauty and wellness brands can or should be doing to help make social media content less harmful for mental health? Is there anything you are doing?...

Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?...

What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or...

When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters

...The advertising rule follows model and makeup artist Sasha Pallari’s #filterdrop campaign calling on brands and influencers to disclose filters. As the pervasiveness of social media filters and an interest...