No Stupid Questions

The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do...
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No Stupid Questions

So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do...
No Stupid Questions

Brand Founders Get Real About Bootstrapping In An Uncertain And Crowded Beauty Market

...they’re best at us until they can add another focus,” says Bishop. “A great example is social media presence. A narrative exists that you must be on all platforms and...
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No Stupid Questions

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

...executives: Is there something beauty and wellness brands can or should be doing to help make social media content less harmful for mental health? Is there anything you are doing?...
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No Stupid Questions

Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?

...the advent calendar to reveal keychains, a string bracelet, stickers and a dustbag, among various sundries, social media exploded with criticism of Chanel’s chintziness. Writing in The New York Times...
No Stupid Questions

What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were...