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No Stupid Questions

How Dermatologists Can Ethically Disseminate Skincare Information On Social Media

...the 2018 statement to update it for today’s social media and the roles dermatologists play in it. Asked by Beauty Independent about a social media code of ethics for dermatologists,...
No Stupid Questions

The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do...
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No Stupid Questions

So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do...
No Stupid Questions

The Real Cost Of PR For Indie Beauty Brands—And What They Get For It

...retail buyers, brands need to have a distribution center, brand deck and around 100,000 social media followers per platform. Curious if the agency’s rate is widespread, and its breakdown of...
No Stupid Questions

Brand Founders Get Real About Bootstrapping In An Uncertain And Crowded Beauty Market

...they’re best at us until they can add another focus,” says Bishop. “A great example is social media presence. A narrative exists that you must be on all platforms and...
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No Stupid Questions

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

...executives: Is there something beauty and wellness brands can or should be doing to help make social media content less harmful for mental health? Is there anything you are doing?...