As Millie Bobby Brown Prepares To Turn 18, Florence By Mills Is Growing Up With The Star

“What’s good to remember is that Florence by Mills doesn’t want to stand out. We don’t need to stand out,” says soon-to-be 18-year-old actress and brand founder Millie Bobby Brown. “We are there to cater to gen Z.”...

Entering The Metaverse With Indie Beauty Brand Valdé

Valdé is ushering members of the press, beauty influencers and the public into its version of the much-hyped, often confusing metaverse. The beauty brand is one of few in the indie segment venturing into the space, which...

Target Expands Its “Cleanical” Offering With The Addition Of Sun Protection And Skincare Brand MDSolarSciences

Rooted in the professional channel, MDSolarSciences is extending into the mass market. The 10-year-old brand founded by dermatologic oncologist Robert Friedman has launched seven products priced from $16.99 to $50.99 on Target’s website: Mineral Tinted Crème SPF...

Sephora Introduces Sexual Wellness Selection With Sex Toys And More

If there were any remaining questions about sexual wellness going mainstream, Sephora is putting them to bed by venturing into the category on Feb. 1.  The beauty specialty retailer’s sexual wellness selection debuting online will...

Founder Deepica Mutyala On Giving Live Tinted’s Employees Equity As A Step Toward Creating A More Equitable Society

Earlier this month, Live Tinted CEO and founder Deepica Mutyala revealed on Instagram Stories that she’d be giving her full-time employees equity in the brand. “I’ve always felt that it’s important for more POC to participate in...