The Detox Market Joins The Climate Movement In A Big Way With Its Sustainability Starts Now Initiative

The Detox Market isn’t just talking about sustainability. It’s taking action to become more sustainable as a business and help protect the environment beyond its doors. When Romain Gaillard, founder and CEO of the retailer, saw a...

Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores

Working moms Lindsay Holden, Britta Chatterjee and Shannon Kearney bonded over a common complaint: bathrooms crammed with products. Their frustration with overflowing cabinets and showers led to the creation of Odele, a clean haircare brand for the...

Circular Brand Cyan Skincare Wants To Reduce Beauty’s Environmental Footprint With Elevated Essentials

New clean brand Cyan Skincare aims to minimize waste from sourcing to customers’ doorsteps. Named for the color of the ocean, the brand is launching with two products, Pacific Moisturizer and Atlantic Serum, that reference oceans to...

10 Buzzworthy Brand Awareness Strategies Discussed At BeautyX Summit Demand Generation

It’s a tricky moment for beauty marketing. Brands are trying to figure out what will give them the most exposure for their expense, where they can gain advantage on platforms they don’t control, whether they should test TikTok...

While Embracing Its Asian Roots, Malaysian Company B&B Labs Makes A Global Push

When Julius Lim took over his mother Ruby Siah’s company B&B Labs six years ago, he intended to switch things up. Instead of continuing to sell the Swiss-made skincare products B&B Labs was recognized for back then,...