How Indie Beauty Brands Are Using Video To Maximize Their Marketing Reach

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Do you use video to market your brand?

Hair Loss Treatment Brand Vegamour Soups Up Its Bestselling Formulas With CBD

Brow, lash and hair growth specialist Vegamour is expanding on its plant-based formulations with beauty’s favorite leafy ingredient CBD. The brand’s new GRO+ Advanced range contains Brow Serum, Lash Serum, Hair Serum...

Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....

Niche Fragrance Brand Commodity Set For A Rebirth Under New Ownership

Commodity is rising from the ashes. Europerfumes has acquired the niche fragrance brand for an undisclosed amount and is bringing it back to the market. The news was revealed Wednesday in a one-minute video entitled “The...

How Ingestible Collagen Is Unlocking The Potential For Wellness Sales At Prestige Beauty Retailers

Known as the body’s scaffolding, collagen has structural importance for the beauty industry, too. The ingestible protein provides beauty retailers, particularly department stores and specialty chains, an opportunity to build supplement sales and acts as bridge to the...