Makeup Artists And Hairstylists Are Doing What They Can To Adjust Their Businesses As Clients Social Distance

In this edition of Beauty Independent’s ongoing series posing questions to the beauty community, we ask 10 makeup artists and hairstylists: How has COVID-19 impacted your business, and what have you done to adjust as you cope with...

The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?

This Under-The-Radar At-Home Nail Care Device Has Taken Off Amid The Pandemic

When Bellasonic launched right before the holidays, founder Reuben Driggers could hardly contain his excitement. The brand’s only product, a patented electric nail file, was the perfect stocking stuffer for beauty lovers everywhere—or so he thought. But...

How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?

Indie Beauty Entrepreneurs Ponder The Long-Term Impacts Of COVID-19 On The Beauty Industry

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What do you think the long-term impacts of the coronavirus pandemic will be on the beauty industry?

Makeup Artist And Hairstylist Rob Harmon Shifts Gears Amid The Pandemic To Launch His Brand’s Face Wash For Free

Broadway went dark over five weeks ago. Bustling film and television sets in New York City have been dormant, too. The shutdowns have left countless actors and crew members, including hair and makeup artist Rob Harmon, who...

Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance

As part of the $2 trillion economic package passed into law last month with the Coronavirus Aid, Relief, and Economic Security Act (CARES), the Small Business Administration was directed to deliver nearly $350 billion in loans to small...