Design Redux: Indie Beauty Brand Founders Discuss Packaging Changes

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Have you ever overhauled your packaging?

How Indie Beauty Brands Handle Price Adjustments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

How Lavido Went From A Single Diaper Salve Made In Israel To A Global Natural Beauty Brand

When makeup artist Angela Levin was traveling in Israel, she wandered into one of Lavido’s four stores in the country and fell in love with the natural skincare brand. Upon returning to the United States, she used...

Indie Beauty Brand Founders Spill On Their Best Trade Show Investments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?

Indie Beauty Brand Founders On Their New And Improved Black Friday Deals

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What Black Friday deals are you doing, and what learnings have you applied from past Black Fridays to determine...

Like Or Dislike? Beauty Brand Founders And Influencers Weigh In On Instagram Removing Likes

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and influencers: What do you think of Instagram removing likes from posts?