Alice Mroczkowski
Little Brand, Big Retailer: The Reality Of Entering A Major Chain
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What impacted your brand upon entering a big retailer?
What’s In A Brand Name? Indie Beauty Entrepreneurs Discuss Changing Theirs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Why did you decide to change your brand name?
Where Indie Beauty Brands Spend Their Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives three money-related questions: How much do you worry about your company’s finances? What are the top three areas of...
Indie Beauty Entrepreneurs Sound The Alarm On Scams
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What scams have you faced via e-mail or otherwise, and how did you address them?
Insta Bucks Or Insta Bust? Beauty Brands Weigh In On The Sales Impact Of Instagram Shopping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?
Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy
Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...
Indie Beauty Brand Founders Share Their Sampling Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?
