I Opened The First Cosmetics Store From A Native American-Owned Brand. Here’s What It’s Been Like To Build My Business And Operate During The Pandemic.

Ah-Shi Beauty founder Ahsaki Báá LaFrance-Chachere is trying to create a makeup company that’s never existed before: A large beauty industry player led by a Native American bridging products and physical locations, and celebrating people no matter...

Cheekbone Beauty Is Growing Its Business While Valuing Indigenous Communities Over The Bottom Line

Jennifer Harper, the Anishinaabe founder of Cheekbone Beauty, wasn’t raised in a traditional Indigenous community or on a reserve. “I grew up with my mom who was white, who was displaced,” says Harper. “My culture was more...

Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...

“It Shows Up In Many Ways”: Latham Thomas Shares Her Experiences With Racism In The Beauty And Wellness Industry

Mama Glow founder and doula Latham Thomas has been called so many superlatives, it’s hard to keep count. The New York Times described her as a “wellness guru.” Beauty and Well-Being referred to as a cross...

11 Emerging Indie Deodorant Brands Working Hard For People’s Pits

Deodorant sales dipped as the pandemic got underway, but don’t tell that to indie beauty brands. The industrious entrepreneurs behind them are churning out new deodorants faster than most people can work up a healthy stench. They’re...

New Deodorant Brand PAPR Shows It’s Cool To Care For The Planet

Daniel Roescheisen’s deodorant brand PAPR Cosmetics is new, but he’s no beauty industry newbie. A decade ago, he co-founded NCLA, the nail brand known for popularizing patterned nail wraps and a no-big-deal collab with Beyonce. Three...

Credo Creates Mineral Sunscreens With Venus Williams’ Activewear Line EleVen And The Sunscreen Company

Credo hits an ace with its latest partnership. In its first foray into creating an exclusive product line, the clean beauty retailer has partnered with The Sunscreen Company and Venus Williams’ activewear line EleVen on two...