Belisa Silva
Lemon Of The Sun Gives Laundry A New Purpose: Sun Protection
With the mission of expanding sun care beyond traditional sunscreen, Vy Nguyen believes clothing should serve as a first line of defense against sun exposure, an idea inspired by her experience in Vietnam. “In Vietnam, the...
For Workouts And Workdays, Haeskn Pairs K-Beauty-Inspired Sun Protection With Portability
Eugene Dennison Kim contends it’s high time sun protection in the United States caught up with its global counterparts. “It’s contributing to less product adoption for such an important step in your routine,” says the creative director at...
Roll Tide: The Surprising Ascent Of An Ancient Beauty Tool
Beauty brands like Nu Skin, Foreo, ReVive, Dermaflash and ZIIP have introduced Star Treky devices that promise to smooth and brighten skin texture with LED lights, microcurrent technology and digitized dermaplaning. Despite the high-tech hoopla, it’s...
Map Of The Heart Builds Its Fragrance Business With Heart
Map Of The Heart is literally and figuratively a brand full of heart. After working in the film industry, co-founders Sarah Blair and Jeffrey Darling followed their passion to bring the concept centered upon bottles shaped like human...
LUA’s Lori Fenn On Making A Splash While Growing A Skincare Brand Sustainably
You can’t help but notice LUA. The brainchild of artist Lori Fenn, the colorful, graphic skincare brand has a come-hither quality. Its bold design and affordability have proven to be catnip for millennials, who also appreciate LUA’s vegan,...
Baré Alchemy’s Anoop Mohan On Biomimicry, Next-Level Beauty Product Customization And The Australian Bush
Not many beauty brands bridge the Australian bush and artificial intelligence, but Baré Alchemy is imprinted with the experiences of its founder Anoop Mohan, a former engineer with a predilection for technology and plants. Comprised of only one product –...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Lip gloss gets its time to shine thanks to the minimalist makeup movement.
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on...
