Belisa Silva
Roll Tide: The Surprising Ascent Of An Ancient Beauty Tool
Beauty brands like Nu Skin, Foreo, ReVive, Dermaflash and ZIIP have introduced Star Treky devices that promise to smooth and brighten skin texture with LED lights, microcurrent technology and digitized dermaplaning. Despite the high-tech hoopla, it’s...
Map Of The Heart Builds Its Fragrance Business With Heart
Map Of The Heart is literally and figuratively a brand full of heart. After working in the film industry, co-founders Sarah Blair and Jeffrey Darling followed their passion to bring the concept centered upon bottles shaped like human...
LUA’s Lori Fenn On Making A Splash While Growing A Skincare Brand Sustainably
You can’t help but notice LUA. The brainchild of artist Lori Fenn, the colorful, graphic skincare brand has a come-hither quality. Its bold design and affordability have proven to be catnip for millennials, who also appreciate LUA’s vegan,...
Baré Alchemy’s Anoop Mohan On Biomimicry, Next-Level Beauty Product Customization And The Australian Bush
Not many beauty brands bridge the Australian bush and artificial intelligence, but Baré Alchemy is imprinted with the experiences of its founder Anoop Mohan, a former engineer with a predilection for technology and plants. Comprised of only one product –...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Lip gloss gets its time to shine thanks to the minimalist makeup movement.
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on...
Hair Extensions Boom (With Big Help From Instagram)
Stubbly strands don’t make for great selfies. Thanks to the promise of camera-ready results, semi-permanent beauty solutions such as hair extensions are soaring. Wildly popular in the Dynasty-obsessed 1980s, interest in mane extensions has been rekindled due to...
Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies
Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...
