Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources

Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...

From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...

First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.

I’ve been seeing a connection between the diversity and unity of people at the protests in person with the conversations online. I’m interested in how people are coming together on social media to push the new era of the...

“A Fight For Us All”: How Companies Took Action Against Racial Injustice This Week And What You Should Do

I’m writing this article a few minutes before I head out to a protest in New York. It’s been a rough few weeks, and I wasn’t sure I wanted to contribute my take on social media today. I’m...

Five Social Media Developments This Week That Had Nothing To Do With Twitter

The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve...

The Five Best Social Media Resources We Spotted This Week

We might have to give up on the idea of a static new normal. For businesses, there’s a rapidly shifting reality as the pandemic’s impacts evolve, and it’s unlikely to pause soon to allow for much reflection. To...

Five Valuable Social Media Resources For Small Businesses

In normal times, small businesses play vital, but often unrecognized, roles in our everyday lives. From the local friendly florist to the pizzeria with delicious slices and the cute gift shop to the maker of our favorite bath...