Claire McCormack
CEO Sharon Leite On The Vitamin Shoppe’s Reimagined Beauty Shopping Experience, The Power Of TikTok Trends And Indie Brand Incubation
If the first thing that comes to mind when you think of The Vitamin Shoppe is tubs of muscle-building powders for gym bros to guzzle for bulking up, think again. A visitor to...
High-Growth Pimple Patch Brand Hero Cosmetics Speeds To $630M Deal With Church & Dwight
Mighty Patch maker Hero Cosmetics has scored a mighty exit. Consumer goods conglomerate Church & Dwight is acquiring the brand for $630 million, a 5.5X multiple of the $115 million in sales...
Doctor And Professional Skincare Brands Go Decidedly Upmarket With Their Latest Launches
Luxury beauty has been on a wild ride in recent months. After a spate of mass-class retail partnerships such as Walmart’s with Space NK, the future of the category seemed uncertain. Might the high...
Period Disc Brand Nixit Forges First US Brick-And-Mortar Retail Partnership With Whole Foods
The ongoing tampon shortage has been opening retail opportunities up to emerging period care companies, Nixit among them. The Toronto-based menstrual disc maker has forged its first brick-and-mortar retail partnerships in the...
Intimate Care Brand Lady Suite Brings On New Investor And Co-Founder As It Seeks Seed Funding
Intimate care specialist Lady Suite had its marquee product, the petal pink Rejuvenating Botanical Oil, on Free People’s shelves back in 2018, when the booming sexual wellness category was still in its infancy. ...
The Brains Behind Holisticism Think Expensive Skincare Is Over, Tools Are Hot, And Compression Is The Next Big Thing In Wellness
Diagnosed with epilepsy at age 17, Holisticism founder and CEO Michelle Pellizzon visited a holistic practitioner in desperate search of an alternative to a seizure drug she was taking that...
What Happened When Beekeeper’s Naturals Got A Rebrand That Wasn’t On-Brand
What do you do when a fancy $500,000 rebrand by an investor-recommended design firm falls flat? That was the quandary facing Beekeeper’s Naturals founder Carly Stein in the spring last year. ...
