Claire McCormack
How Raw Sugar Living Became A $100M Brand Without Its Own E-Commerce Website
The consumer packaged goods industry has evolved beyond the DTC-only-or-die strategy many brands adopted in the last decade to an omnichannel approach. From both the DTC and omnichannel perspective, retail-focused Raw Sugar Living is an iconoclast—and a...
The Patch Parade: Personal Care And Wellness Brands Offer Lo-Fi Wearables Addressing Health Concerns
A wave of consumer packaged goods brands is tackling wellness from the outside in with wearable offerings such as stickers and patches designed to meet consumers’ health and personal care needs. The...
With $1M In Funding, Looni Launches To Make Menstruation More Comfortable To Experience And Talk About
If two or more people who menstruate get to talking about periods, it’s likely at least one of them will share stories of discomfort, serious pain or even embarrassment related to monthly cycles. It can be a deeply...
After An Investment From Reckitt, A Complexion Company Becomes San Wellness
Entrepreneur Nomshado Michelle Baca first unveiled her wellness brand, A Complexion Company, in March 2020 with a single offering, the supplement Organic Moringa Oleifera Beauty Superpowder. After two years, one accelerator program (the prestigious Founders’...
Imaraïs Beauty Co-Founder Felicia Hershenhorn Launches Intimate Wellness Company Runi
Even as she pursued a successful career as an attorney, Felicia Hershenhorn retained her childhood passion for beauty. At 28, she left her position as the youngest and only female attorney at a...
5 Exciting Sexual Wellness Launches To See You Through The (Possibly) Impending Economic Slump
You’ve probably heard of the lipstick effect, but what about the lube effect? Examining the sex product category during the Great Recession shows that lubricants, condoms and vibrators enjoyed strong, even surging sales, during it. If the...
Ulta Beauty Partners With Allure Store For 3-Month New York City Pop-Up
Ulta Beauty has landed prime media real estate. The specialty chain will have a presence in key areas of the Allure Store from July through September featuring a range rotating monthly with established and emerging...
